ANN: Williams Costa Jr. Breaks Down the Difference Between Corporate Communication and Missional Communication

THIS WEEK ON ANN IN-DEPTH: Williams Costa Jr. shares the mission and strategy of the Adventist Church Communication department. 

Learn how the strategy of the Church serves to share the message of salvation with the world. 

Topics of discussion: History of Church communication, brand versus mission, the purpose of the Church, challenges and strategy, tools, family roots, brand trust, GAiN, social media, and ANN.